Conceptual Automotive Design

from The Conceptual Nebula

When I was a child (me in the picture) I liked cars like all the other children. However, I have always thought that cars had a “car aesthetic” that was different from the rest of the things.┬áLater, I trained in product design and automotive design and found that the approach in automotive design was very different.

I’ve collaborated with car companies, achieved car design awards, taught automotive design, given lectures about it, working according to my knowledge of automotive design and through the automotive design methodology. But, I totally believe that a more conceptual approach from a “creative process for product design” can generate very interesting results in automotive design.

Now, we also live a paradigm shift in the automotive industry, with the entry of the electric car, the autonomous car and the personal electric vehicle, which make the collaboration of freelance product designers in the automotive industry especially interesting.

For that reason, my current obsession is the design of an electric car from a more conceptual approach, from The Conceptual Nebula (my creative process).

I think a electric car revolution is possible, just like the iPad in the PC tablet sector did.

Some important keys:

– low cost & high emotion (really cool)

– non-aspirational & without complexes

– conceptual vehicle & non-styling design

– new social icon & a real solution for true necessities


* In addition, I am looking for a company to develop an interesting idea about the personal electric vehicle.



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