The Elevator Sketch


The Elevator Sketch is a concept similar to The Elevator Pitch, but to express an idea graphically. It is the minimum expression of a drawing to express an idea quickly.

I like to use elevator sketches to design because, when I am designing, I want to think about the concept and not the drawing. I want agility to think.

I have called this concept “Elevator Sketch”. I advise my students to use this type of sketch to think, to design.


Do you draw or think?

I love to draw.

I love to think.

I design.


Drawing Thinking

Thinking Drawing

Design Thinking



[ In Spain we say “what is good, if brief, twice as good” ]


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Miguel Herranz

designer, creative director, thinker, speaker, and dreamer

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