Top 50 Thought Leader on Design Thinking, Top 10 [ 1st ] Thought Leader on Design, and Top 25 Thought Leader on Creativity certified by Thinkers360 [ The world’s largest and premier marketplace for B2B thought leaders and influencers ]

Creator of The Conceptual Nebula, a creative process, a business model generator, and a Strategy and Innovation Management tool to create community from the company’s DNA generating emotional connections.

The most relevant innovation is the one that goes beyond generating competitive advantages, it is the one that permeates society, its target audience, and that generates community by creating emotional connections with it.

The company’s DNA is a rough diamond with all the potential of the company.

The Conceptual Nebula exhaustively works on all the concepts related to the company’s DNA, even of their most extreme emotional capillarities.

The Conceptual Nebula is an analytic-emotional process based on the analysis of the three core elements found in every project, culture, industry, and society, and on the creation of emotional connections that truly link these three cores, thus achieving a deep depth in the target audience, from the philosophy of the company and under a certain cultural lens.

Using an analytical process for each project, followed by an emotional process, provides each project with a different conceptual tool, a different methodology for every project.

Theory developed reflecting on the commercial approach and how it connects with society, combined with all the years as a designer, and analyzing the own and singular creative process.

The Conceptual Nebula is one of The Year’s Most Popular Articles from Thinkers360 Thought Leaders.

CREATIVE DIRECTION

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