The Conceptual Nebula is the name I have given to my creative process for product design, creative direction and design management. The Conceptual Nebula is an analytical-anarchical process that makes it possible to create conceptual tools for real solutions based on analyzing the three core elements found in every project: culture, industry and society.
Each individual core consists of an infinite number of interconnected concepts that are full of nuances and often overlap. They make up a conceptual nebula of infinite connections that links the three cores within a closed circuit, as shown in the diagram.
I like to imagine the nebula as something three-dimensional and intangible in which all of these concepts move about and interact constantly and to observe how these concepts evolve over time.
Using an analytical process to create a nebula for each project, followed by an anarchical immersion that is in fact guided by the most relevant connections, provides each project with a different conceptual tool for a real solution. In other words, it results in a different methodology for every project… A non-methodology.
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