The Conceptual Nebula is the name I have given to my creative process for product design, creative direction and design management. The Conceptual Nebula is an analytical-emotional process that makes it possible to create conceptual tools based on analyzing the three core elements found in every project: culture, industry and society.
Each individual core consists of an infinite number of interconnected concepts that are full of nuances and often overlap. They make up a conceptual nebula of infinite connections that links the three cores within a closed circuit, as shown in the diagram.
I like to imagine the nebula as something three-dimensional and intangible in which all of these concepts move about and interact constantly and to observe how these concepts evolve over time.
Using an analytical process to create a nebula for each project, followed by an emotional immersion that is in fact guided by the most relevant connections, provides each project with a different conceptual tool. In other words, it results in a different methodology for every project.
read more: blog